Creating new prototypes of culture programming to rediscover unique public spaces and create new forms of vibrant short performance bites
2023 - 2024
A shared vision brought together four partners working with challenging urban localities in Prague, Berlin, Skopje and Ukraine, with the goal to develop innovative urban stage performances geared toward new audience development.
As part of Active CITY(zens) project, all four project partners (Berlin, Prague, Skopje, Ukraine) consider exact time frames for developing particular audience interaction: whether it is 10 seconds, 10 days, 10 months or 10 years.
By creating new prototypes of culture programming, the activities in Berlin will redirect some of the attention the public is currently giving to advertising and commerce to rediscover unique public spaces and create new forms of vibrant short performance bites. Striving to reach both local and global community members, passersby and train commuters to develop new types of audiences for new types of performances. The innovative approach rests on the strategic synergies between digital, analogue performance-based techniques and current PR practices. Three prototypes, developed and tested by partners, will be used to draw attention of commuters and passers-by in a short time period and direct them to artistic activities supporting rejuvenation of complex urban spaces, and protection of community heritage.